The #5SecondRule actually only works on one thing—you. You stop yourself from changing the exact same way every single time—you hesitate, then you overthink, and you lock yourself in mental jail. That moment of hesitation is a killer. Hesitation sends a stress signal to your brain. It’s a red flag that signals something’s wrong—and your brain is goes into protection mode. This is how we are wired to fail. Think about this for a minute.
You don’t hesitate all time. For example, you don’t hesitate when you pour a cup of coffee in the morning. You don’t hesitate when you put on your jeans. You don’t hesitate when you turn on the television. You don’t hesitate to call your best friend. You don’t think at all. You just have the instinct to call your friend, and you pick up the phone, and you call them. But when you hesitate just before making a sales call or texting someone back, it makes your brain think that something must be wrong.
The longer you think about that sales call, the less likely you’ll make it. Most of us don’t even realize how often we hesitate because we’ve done it so often that it’s become a habit. Here’s how Tim described it after using the Rule: “Honestly, I think the Rule is powerful simply because keeping it on the tip of your thoughts allows you to process and start on activities you would normally gloss over and ignore.
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I also keep saying, “What the hell, I’m leaning into this.” So, it is powerful because it helps you break the formally embedded thought patterns about doing things and allows (me anyway) to safely ‘go for it’. Seriously, why was I afraid of doing some of the things I am now doing? It was never like anything I did or didn’t do was going to end the world.”
But what you will soon learn is that moment of hesitation can also be used to your advantage. Every time you catch yourself hesitating, it is a push moment! The five-second window is opened and it is time to 5- 4- 3- 2- 1 to push yourself forward and be bigger than your excuses. Seeing the 5- 4- 3- 2- 1 countdown can serve as a vivid reminder of the Rule and its importance. Art hung the numbers on his office wall to keep him motivated and moving forward all day at work
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