Author: Elijah

You nearing the end of the book. You’ve learned the story of the Rule, you understand the concept of everyday courage, and you’ve covered the more tactical uses of the #5SecondRule to change behavior and change your mind. You’re now ready to dive into the deeper and more soulful topics that impact your connection to yourself. First, you’ll explore confidence and how you can build it using acts of everyday courage. You’ll learn about the surprising connection between confidence and personality. You’ll meet people who have had great success building their confidence and you’ll read some deeply honest social media…

Read More

A [spacetime] singularity is where God is dividing by zero.” —Anonymous “A theory that involves singularities and involves them unavoidably, moreover, carries within itself the seeds of its own destruction.” —Peter Bergmann (1915–2002), Einstein’s research assistant at the Institute for Advanced Study, Princeton A fundamental objection to general relativity’s suggestion of the possibility of time travel to the past is that, in a very deep sense, general relativity is known to be incomplete. That is, it is incompatible with quantum mechanics, which is the physics of the very, very small—the physics of atomic-size objects and smaller. We touched on this…

Read More

Creativity is a significant attribute of communicators since it allows them to consider multiple options, formats, and channels to reach target audiences. It also helps them devise solutions that preserve the sustainability and cost-effectiveness of specific health communication interventions. However, even the greatest ideas or the bestdesigned and best-executed communication tools may fail to achieve behavioral or social change goals if they do not respond to a strategic need identified by marketing and audience-specific research and endorsed by key stakeholders from target blogger outreach service. Too often communication programs and resources fail to make an impact because of this common…

Read More

A review of the suitability of the characteristics and capabilities of an organization to make increased use of electronic communications should occur as part of developing Internet marketing plans. This is sometimes known as the ‘internal environment’ of the organization. The role of internal audits to assess the organization as part of situation analysis for strategy development is discussed further in Chapter 4 including the 7S framework which was developed by consultants at McKinsey at the start of the 1980s and which stands for Strategy, Structure, Systems, Style, Staff, Skills and Superordinate goals. The operation of an organization’s marketplace comprises…

Read More

Before you get into factoring quadratics for solutions, you need to know about the multiplication property of zero. You may say, “What’s there to know? Zero multiplies anything and leaves nothing. It wipes out everything!” True enough, but there’s this other nice property of 0 that is the basis of much equation solving in algebra. By itself, 0 is nothing. Put it as the result of a multiplication problem, and you really have something: the multiplication property of zero. The multiplication property of zero (MPZ) states that if p × q = 0, then either p = 0 or q…

Read More

Key Characteristics and Defining Features Health communication is about improving health outcomes by encouraging behavior modification and social change. It is increasingly considered an integral part of most public health interventions (U.S. Department of Health and Human Services, 2005; Bernhardt, 2004). It is a comprehensive approach that relies on the full understanding and involvement of its target audiences. WHAT IS HEALTH COMMUNICATION? 7 Schiavo.c01 2/19/07 1:30 PM Page 7 8 HEALTH COMMUNICATION: FROM THEORY TO PRACTICE Table 1.1. Health Communication Definitions Key Words Definitions To inform and “Health communication is a key strategy to influence (individual inform the public about…

Read More

To apply a tool to analyze the popularity of online media sites. The Ace audit service is completed to prove the popularity of online sites to advertisers purchasing ad space on the site. It is the online equivalent of the audited bureau of circulation for magazines. Activity Visit the Ace site and choose ‘Database’. Select a media site that you might visit and plot its changes in visitors over the last 2 to 5 years. Visit the site to see how advertisers use the site to promote their products and interact with consumers. In the second example of changing behavior…

Read More

Is the future all settled beforehand, and only waiting to be ‘pushed through’ into our threedimensional ken? Is there no element of contingency? No free will? I am talking geometry, not theology.”130 I should tell you now that, despite the enthusiastic embrace of the block universe by Williams and others (including Einstein), there are those who have been harsh in their criticism of Minkowski’s spacetime. The major philosophical problem with the block universe interpretation of four-dimensional spacetime is that it looks like fatalism disguised as physics. It seems to be little more than a mathematician’s proof of a denial of…

Read More

If it [time travel] could be done, someone will eventually learn how. If that happens, history would be littered with tourists. They’d be everywhere. They’d be on the Santa Maria, they’d be at Appomattox with [cameras], and they’d be waiting outside the tomb, for God’s sake, on Easter morning.”45 The question the title of this section asks is an echo of the one the physicist Enrico Fermi (1901–1954) asked in the 1950s, about the possibility of interstellar space travel and of alien intelligent life in the universe—if such travel is possible and ‘they’ exist, then where are they? Why haven’t…

Read More

Bargaining power of buyers The increase in customer power and knowledge is perhaps the single biggest threat posed by electronic trading. The bargaining power of customers is greatly increased when they are using the Internet to evaluate products and compare prices. This is particularly true for standardized products for which offers from different suppliers can be readily compared through online intermediaries such as search engines and price comparison sites such as Elko or Price runner. For commodities, auctions on business-to-business exchanges can also have a similar effect of driving down price. Purchase of some products that have not traditionally been…

Read More