When you search for unboxing videos online, you will find 143,000,000 results on Google. Based on this, it is safe to say that product packaging is more than a fleeting trend. But how can you make sure your business can really benefit from this?
You will find your answers right here! In this blog post, we will show you how to extend your marketing strategies beyond conversion rates and sales using customized product packaging. Well-thought out packaging turns the unboxing process in an interaction with your brand and makes sure that your business will be remembered.
With something as easy as custom stickers and labels, you can achieve amazing results in minutes. Sounds good, right? So let’s find out more.
1. Show some love
If you run an e-commerce platform, you have probably put a lot of thought and time into your website. Are you running a physical shop? Then you have picked your interior design carefully. Let us continue this thoughtfulness past the point of sale.
Include a kind message with every purchase to show your customers what your brand is all about. All you need for that is a beautiful white or clear label that can be used to seal your boxes or even an added sticker to thank your customers for their purchase.
This installs positive emotions associated with your brand, increasing the likelihood of repeat purchases. It is such associations that influence future purchase decisions and forge brand loyalty.
2. Try themed stickers
Marketing campaigns can often have long lead times. With stickers, you can jump straight into action. Many sticker printers offer a set lead time, meaning that you will receive your printed custom stickers within a week of ordering. This means, you can switch up your marketing quickly, with minimal effort.
The best way to make use of this flexibility is investing in themed packaging stickers. This can include seasonal designs, like pumpkins and wildflowers, awareness months or holidays. Through adding themed stickers, you can switch up the unboxing experience with every purchase.
Beyond making your customer remember your brand, such stickers make your product much more shareable. By shareable, we mean that your product is more likely to end up on Instagram, Facebook, TikTok or Twitter, reachin not only your customers but their friends and followers.
3. Use effect materials
There are many roads you can take when it comes to product packaging. We love the idea of using it as an additional means to communicate with your customer base. Depending on the material you choose, you can emphasize certain aspects of your brand. Effect material is perfect for that. Many printing companies hold a wide range of custom vinyl stickers in different effects, like metallic, glitter or fluorescent.
There are several ways you can play with these effects: let it shine through, or print a color on top to create a colored effect. If you would like parts of your design to appear opaque, your sticker maker of choice can print white in between the effect and your color.
This is the perfect option if you are looking to brand a luxurious product or advertise a new product launch.
4. The power of limited edition labels
You have probably seen plenty of limited edition labels before. While they might only appear as a simple sticker, they create the illusion of scarcity around your product. Product scarcity is a very effective concept as it engineers urgency, forcing your customers to make a purchase decision right then and there.
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The most important step is to catch your customers’ attention. Make sure your limited edition sticker is eye-catching and big enough to be seen. Moreover, you can use the effect materials we mentioned already to create a stunning look.
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5. Share your values
Is your brand or business all about sustainability, or are you in the process of transitioning to more environmentally friendly processes? Share this with your customers. Core dna has found that on average, 65% of consumers prefer to buy eco-friendly, sustainable products.
Use stickers to communicate your stance to your customers. While stickers are traditionally associated with plastic, the industry has evolved and many sticker companies now offer sustainable stickers.
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Our absolute favorite are biodegradable paper stickers, made from sugarcane fiber, hemp and linen. These beauties are thick, come with a naturally matte finish and can fully decompose within 12 weeks!
What do you think after reading about five ways you can use stickers for your product packaging? Are you intrigued and ready to try custom stickers yourself? If you have any questions or want to share your experience with using stickers for your packaging, leave us a comment in the comment section and we will get back to you.
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